Price ceilings become an issue when they are set below the market equilibrium price. At the point when the price ceiling is set below the market price, then there would be excess demand or a shortage in supply. Producers will not deliver as much at the lower value, while purchasers will demand more in light of the fact that the products are less expensive.
This case was prepared by Randall Wise and Darral G. Harvard Business School Case ODI is a very small company seeking to introduce a radically new product that may be a viable substitute for current practice in an agricultural market.
The product is contact lenses for chickens, and it is hard to imagine a more unique product concept for which to develop a business plan. The decision model that accompanies the case is a heuristic model relating marketing effort to market response.
The model is developed from managerial judgment and available secondary data. No expensive research is undertaken, yet this preliminary decision model proves to be quite useful for planning an entry strategy and defining future research needs.
It also illustrates the development of a preliminary decision model, which is an important part in our analytical process. In late fall ofDaniel Garrison, president and chief executive officer of Optical Distortion, Inc. ODIasked Ronald Olson, marketing vice president, to develop a marketing plan for ODI's new and only product - a contact lens for chickens.
While human contact lenses serve mainly to improve eyesight, the lens developed by ODI was made to partially blind the chickens. Like so many other great discoveries, our product concept was discovered quite by accident.
In a chicken farmer in Arizona had a flock of chickens that developed a severe cataract problem. When he became aware of the problem, he separated the afflicted birds from the rest of the flock and subsequently observed that the afflicted birdsOptical Distortion, Inc.
We make red lenses for chickens to prevent fatal pecking deaths of other chickens in the coup. We were the subject of a Harvard Business School . Optical Distortion, Inc. (A) Case Solution. PRICE CEILING: Price ceilings become an issue when they are set below the market equilibrium price.
At the point when the price ceiling is set below the market price, then there would be excess demand or a shortage in supply.
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Optical Distortion, Inc. (A) is a Harvard Business (HBR) Case Study on Sales & Marketing, Fern Fort University provides HBR case study assignment help for just $ Our case solution is based on Case Study Method expertise.
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Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company, not yet in business, with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other.