How to Write a Summary of an Article? Yiduo, ChenLeader: Marketing analysis……………………………………………………… ………… 16 5.
The main aim of this report is to make a case analysis and to make learner skillful for analysis and implementation of strategic interventions in several organizational contexts. Therefore, to organize the entire report, it has been continued in some sections.
First part attempts to assess the current strategy of the organization selected for a case study and its capacity to sustain competitive advantage.
Further, internal and external analysis has been made to obtain the findings. Then, it explains at least three key strategic issues of the organization and finds out some major concerns in this regard. Afterward, a few options have been recommended to avoid and to mitigate the issues after being evaluated and justified in terms of sustainable competitive analysis.
Next section of the report identifies and assesses the current strategy and business performance of the company and also evaluates the capability of Geely in sustaining the competitive advantage.
Assessment of current strategy and business-performance: Geely has been progressively presenting growth among all the carmakers in automobile sector. As this segment will move on assessing the current strategy being followed by the company, it is obvious to brief the term strategy first.
Strategy refers to the scope of a company from the long-term perspective: Kotelnikov, Value proposition: Similarly, they demonstrated enlargement of more than Therefore, in DecemberGeely was accepted formally and got registered itself as one of the best carmaker or car manufacture in China.
It moved on growing further and then it became the ninth largest manufacturer of car in China within less than 10 years. Geely has put its main focus on pricing and has adopted a well-structured pricing strategy to grip the best of the market.
Summary of Geely automobile company value chain analysis can be measured on the basis of this model Acdivoca, Furthermore, its capacity to sustain competitive advantage can also be evaluated on the basis of its performance and competencies Barney, Additionally, at present near about producers that produce whole pars of vehicle and approximately more than 7, automotive part manufacturers are there in China.
This research further reveals that Geely has only 2. Threat of new entrants: Intensity of entrance of new competitors in the market brings the competition forward and industries start seeking competitive price.
Mainly in case of Chinese market, competitors are eager to enter and to catch up the competition. Bargaining power of buyers: Alternatively, domestic buyers and consumers can have the power to negotiate with Geely as other firms try to assure providing the best with the same or lesser price.
In some of the developed domains of China country like Beijing, Shanghai and other cities, buyers are inclined to buy standardized products Huihui, Bargaining power of suppliers: For Geely automobiles, suppliers are those who supplies spare parts of automobiles.
Geely has good terms with its suppliers with reference to making a deal with them. It works with its suppliers to lowering the price but on the other hand it also provides good quality parts and features.
It deals and negotiates with the suppliers who have experience in producing high volume at low cost. Geely has created an example before the automobile industry.
Hence, other local carmakers like Chery, great wall and BYD are also making remarkable changes in their production process and attempting to improve the overall quality.
Other competitors Mitsubishi, Toyota, etc are also in line to compete with Geely by presenting different features at the low level of price Porter, It has been playing the price game till now as it follows the low-price strategy during its manufacturing process.
This evaluation helps depicting that Geely can sustain its viable advantage with these effective strategies. Since, brand is the soul of a product and considered as the income of an organization, it keeps transforming strategies to increase the quality of after-sales services.
Here in case of Geely, key issue is that it has covered only 2. Evaluation and recommendations of the options: Some of the alternatives can be offered and recommended to address these key strategic issues challenged by Geely: It is a competitive advantage for any firm in relation to the utilization of the resources.
Similarly, the company should have an amount of good stocks to be used in manufacturing of products. This includes and talks about the value chain system of an organization.
According to the business level strategy, Geely should focus on its value chain. For that it needs to take both primary and secondary activities into account.If you want strategic Management Assignment Help study samples to help you write professional custom essay’s and essay writing hel p.
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Strategic management report help: Case analysis on Geely. Executive summary: The main aim of this report is to make a case analysis and to make learner skillful for analysis and implementation of strategic interventions in several organizational contexts.
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